September 2011
3 posts
7 tags
Facebook Isn't Working For Brands? It's Because...
Please note: this post was written on Sunday, September 18, before Facebook tweaked their user interface and then “became profoundly changed.” However, the ideas and strategies here remain unchanged for the time being. Interestingly enough on September 23, a thought piece by Brian Solis was published on Harvard Business Review, giving further credence to my thoughts below .
I...
6 tags
Help! Brands Have Invaded My Newly Unoptimized...
Let me start this out by saying that I’m the guy who typically makes fun of people for complaining about chances to the user interface of their favorite website or social service. I understand that human beings typically don’t like change, and even if the change will eventually be beneficial to them, it is uncomfortable and something to rebel against.
Today, I’m going to be that...
6 tags
Facebook Posts And Engagement: Why Lifestyle...
I was perusing Social Media Examiner today, and I came across an article called “7 Ways To Get Noticed On Facebook.” There were some helpful tips about “news feed optimization” (how to get your brand/business into the newsfeed of your followers) and I highly recommend reading it. However, what really inspired this post was a response below the article. The comment read as...