My Key Takeaways From The First Annual Pivot Conference In New York City
From Sunday October 17 through Tuesday October 19, I had the privilege of attending the first annual Pivot Conference here in NYC. The conference was described as “a marketing conference for brand marketers who seek to understand the style, attitudes, technologies and preferences of the 18–34 year old consumer as they make first-time brand choices.” The description wasn’t very accurate, as it touched on huge changes in business communications and marketing that applies to everyone – not just 18-34 year olds (commonly referred to as “the millennials” or “generation y”). Thankfully, the “marketing to millennials” jargon disappeared after the first day and the focus shifted to “marketing to digital natives” (which we’re all becoming).
